Homoeconomicus: the ultimate representative of rational economic behavior
Homoeconomicus is the topplayer of economics. Economic theoretical insights, models, approaches and frameworksare built upon homoeconomicus also known as economic human. In order to act consistentwith the theory and not to violate its basic tenets, homoeconomicus is equippedwith some spesific characteristic properties. Homoeconomicus is designed as anunemotional, selfish, rational utility maximizer. In other words homoeconomicuswas born as a perfect representative of the theory. So it is a dual structure bothsupports each other. This research aims to better understand homoeconomicus andwhy and how homoeconomicus fails in real economic life.
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