Tourism planning and innovation: The Caribbean under the spotlight
The importance of the islands working together toward a multicentre product for tourists has been highlighted asearly as the 1980s, and yet hardly anything has been done in that sense. Can cluster be considered as the wayforward for the sustainable development of the Caribbean? This question could be considered as the first step ofthe tourism planning process. Hierarchical method or linkage method that works by identifying entities thatmatch each other based on the investigator selection of similar attribute categories is the most suitable clusteringapproach for the Caribbean. Despite the fact that cluster appears as a potential solution for issues faced by someCaribbean islands and other destinations in the world, it cannot be seen as a panacea.
Date of Appearance
ISSN: 2212-571X; Journal of Destination Marketing & Management; https://hal.univ-guyane.fr/hal-02550779; Journal of Destination Marketing & Management, Elsevier Ltd., 2018, 9, pp.384-388. ⟨10.1016/j.jdmm.2018.03.004⟩